MUMBAI: Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The aim of the campaign is to inspire air travellers to not settle for second best. The campaign has been conceptualised by FCB India.

As per the brand, the Fly Higher campaign builds on Vistara’s promise to make people look forward to flying again and to expect the same level of class, quality, and attention to detail in the air as they expect in their other career, lifestyle, and travel choices.

Vistara chief strategy and commercial officer Sanjiv Kapoor said, “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

The new integrated campaign is scheduled to go on-air on 14 December 2018 and will run for approximately 75 days from the launch. The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor, aiming to target the diverse range of travellers.