NEW DELHI: ‘Be your own hero’, an advertising campaign by Wrogn with Virat Kohli as the chief brand evangelist, is a bold and irreverent take on the symbolism of idol worship.
Virat Kohli is seen breaking statutes and tearing posters of his own ‘imagery’ with a message to move ahead and not get caught up trying to be someone else. This new campaign is being rolled out nationally across outdoor, print and digital mediums in Tier-1 cities.
Wrogn's brand philosophy incorporates questioning the conventions, accepted norms and expected fads by shunning symmetry and conformity. The new ‘Be your own hero’ advertising campaign extends this brand philosophy with a new narrative that captures the essence of the youth of today.
Universal Sportsbiz CEO Anjana Reddy said: “WROGN is one of the fastest growing brands in the youth fashion segment. With Virat Kohli as the Chief Brand Evangelist, it has helped us form a deep connect with youth across the country and our new ‘Be your own hero’ campaign will endear him further to the target groups. With our new Wrogn Exclusive Brand Outlet (EBO) strategy and the new campaign, Wrogn will consolidate its position as the number #1 choice in the youth fashion segment for casual wear.”
Fisheye Creative Solutions Pvt Ltd CEO & Strategy Head Dave Banerjee said, “Perhaps no other country hero worships movie stars, cricketers or even politicians like we Indians do. That probably comes from an innate inferiority complex, a sense of subservience. As a breakaway youth fashion brand, we thought Wrogn is in a good position to address this issue. Virat, who’s easily the most influential youth icon, is in a very unique position to speak openly about it and try to make the Indian youth start looking up to themselves rather than some other ‘hero’.”
Wrogn co-founder Virat Kohli said, “I am extremely excited with the new ‘Be your own hero’ campaign for Wrogn. The world has changed and the new campaign reflects the change. Social media is an indicator that every individual is now his or her own ‘hero’ in a way and the campaign captures this cultural change with dramatic effect. I’m keen to know the feedback of the youth and will be waiting for comments on my social media channels. Wrogn as a brand is growing very fast and I’m extremely enthused with the response from fans and customers across India”.
