Mumbai: In these times of travel uncertainty with the third Covid-19 wave upon us, online travel platform EaseMyTrip has come out with a new television campaign that highlights its full-refund policy for medical emergencies. The quirky ad campaign featuring actors Varun Sharma and Vijay Raaz highlights in a witty manner the travel portal’s ‘free of charge, full-refund medical policy’ through which customers can claim a refund on domestic air ticket cancellations caused due to medical emergencies.

Through this TVC, EaseMyTrip aims to target digital-savvy customers who make online bookings, while also highlighting how the platform is providing services and customer care support during such unprecedented times. The brand has chosen Varun Sharma and Vijay Raaz for their mass appeal and connect with both the young and old audience base.

“Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times," said EaseMyTrip co-founder Prashant Pitti. "We are excited to associate with Varun Sharma and Vijay Raaz. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand's narrative of providing an exceptional and hassle-free booking experience.”

The campaign is now playing across all television and digital platforms. It will also be amplified through outdoor and print media presence.

The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more, it said in a statement.