NEW DELHI: A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology has been launched with short humorous videos.

This festive season, Videocon aims at making everyone’s Diwali colourful.

Featuring the sensational and witty Asif Shaikh, commonly known as Vibhuti Narayan Mishra of Bhabiji Ghar Par Hain fame, the short comedy videos depict the everyday conversations and lifestyle. In all of the videos, Videocon is a common aspect, entertaining the viewers.

Mesmerised with the colour reproduction of Videocon Liquid Luminous, Asif can be seen revealing a tad too much when he switches the TV set on. What he leaves behind is an irritated wife, a surprised son, an annoyed boss and curious business associates.

Videocon digital marketing head Shikher Gupta said, “Since Diwali is the time to cheer, we came up with short videos with a light, humorous touch. The campaign is built on Videocon’s Liquid Luminous range and effectively communicates the different hues and shades that one can experience with the new range. Asif Sheikh was an obvious choice as his personality matched perfectly with the theme. His vivid persona truly reflects the product USP. The videos will go live on our social media pages including Facebook, Twitter, Instagram, and YouTube.”

The videos have been conceptualised by Rediffusion- Y&R, produced by Saffron Studio and Media, and directed by Vishal Gupta.

The campaign #AbDikhengeAsliRang will run across Facebook, Twitter and YouTube to engage with customers. Videocon is putting up a new video everyday where one can witness a new hilarious twist and different shades of life.