MUMBAI: You become of a fan of Hawa Happy! Usha International, one of India’s leading consumer durables company, has launched a campaign with the theme of “Hawa Happy”.  The TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. 

Usha International AVP- Marketing, Fans and Home Comfort Bharat Kharbanda, said, “One of the key objectives of the TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”

Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.