Mumbai: As the official sponsor of the Indian Olympic Team, INOX Group on Tuesday unveiled the ‘Aayega India’ campaign to support and cheer Team India ahead of the Tokyo 2020 Olympics slated to begin 23 July.

The campaign featuring boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra honors the unflinching and unwavering pride prevalent in the hearts of billions of Indian sports fans who firmly believe that 'India will arrive' at the 2020 Olympics. The campaign also pays rich tributes to the athletes’ resilience & the determined spirit to succeed against all odds.

“When it is about Olympics, there is a tremendous sense of pride, which gets awakened in the hearts and minds of every Indian," INOX Group director Siddharth Jain said. "With our campaign Aayega India, we aim to take this emotion to an all-new level. It is an honor for Brand INOX to have athletes like Mary Kom, Manika Batra, and Vikas Krishan Yadav, featuring in its campaign, and we are grateful to them. With the anthem, we aim to let Team India know that the entire country takes pride in all their endeavors and stands with them as they set themselves up for this momentous event. We are proudly looking forward to the Indian contingent scaling new heights at Tokyo 2020.”

The ‘Aayega India’ anthem, conceptualised and developed by EBC Originals, is produced in Hindi, Tamil, and Telugu languages and rolled out on the social media handles of INOX Group’s ventures, INOX Leisure Ltd, INOX Air Products, and INOXCVA.