Mumbai: Teachmint, an education infrastructure startup and teaching platform has launched its brand new campaign featuring Bollywood veteran Anil Kapoor. Centered around the idea of ‘Naye Zamane ki Nayi Schooling,’ the all-new ad campaign decodes what makes a school truly digital in today’s world and how digitisation can empower schools and teachers, thereby benefiting the learning opportunities and experiences of students.

The digital ad film sees Kapoor play the role of a school principal who is experiencing the benefits of having digitised his entire school. The film begins with him establishing the fact that true digitisation goes beyond just conducting “live classes,” it takes place when you automate your operations and allow your teachers to focus on what they love doing - teaching. 

The film also highlights the brand’s features like automated test generation & correction, classroom recordings as well as end-to-end institute management which enables principals and admins to significantly boost efficiency by automating several mundane, manual processes.

“I am delighted to be associated with Teachmint, not just as an actor but also as a strong advocate of the power of education," said Anil Kapoor. "Tech-enablement in education will play an integral role in building the future of our nation and it's heartening to see a young company like Teachmint revolutionize this experience for educators, schools and institutes."

This is Teachmint’s second significant celebrity collaboration in 2021. The company had launched its first large marketing campaign with Rajkummar Rao in April to drive awareness and adoption of its mobile-first teaching platform. 

“We have witnessed unprecedented growth in just 17 months since launching Teachmint and this campaign marks a new milestone in our journey of building a state-of-the-art infrastructure for education,"  said Teachmint COO & co-founder Divyansh Bordia. "With this new campaign, we take this up a notch by introducing an offering to help an entire institute digitise within minutes - Teachmint for Institute. We are extremely excited to collaborate with Anil Kapoor and are confident that this partnership will help us reach out to a larger audience, connect with educational institutes and help them become more aware of the benefits of end-to-end digitisation."