MUMBAI: With the continued unease around diamond quality in the minds of consumers, Indian jewellery brand Tanishq has stepped up to create an educative campaign that talks about a set of pointers to be kept in mind when investing in diamonds.

The film beautifully encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes absolute care in order to give their customers nothing less than a perfect Solitaire - a true #HeeronMeinHeera.

The film #TanishqPromises shows a Tanishq jeweller at a Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to. Classically, diamonds have always been portrayed as expressions of love. Operating on that premise, the film talks about how Tanishq picks up the perfect diamonds amongst the millions to be part of their family. 

For Tanishq, the process of finding that perfect diamond is akin to the journey of finding true love. In a room full of diamonds, the one that shines the best are ought to be the ones from Tanishq because in order to deliver this unmatched product excellence, Tanishq ardently follows a set of eight promises. This film is a depiction of the strict monitoring procedures that Tanishq follows to make their solitaire product shine the brightest.

Tanishq AVP of marketing Deepika Tewari says, “Diamonds and solitaires are an expression of celebration and exclusivity. However, there has been a significant rise in jewellery made of low quality diamonds in the market today. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate.”