Mumbai: Neobanking platform Stashfin has released a new brand video introducing its all-in-one card that promises to meet all the needs of its customers.

The film conceptualised by Havas Worldwide India (Creative) showcases the diverse offerings of the card in a humorous way while attempting to dispel the notion that fintech is boring or tough to grasp.

With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towards the financial inclusion of various customer segments who find it hard to be accepted by traditional banking systems. “As consumers, everyone seeks perfection from the products they use, and our latest brand video is an attempt to cater to this insight. This led to Stashfin partnering with Havas Worldwide India (Creative) for creating a relevant communication campaign that aims to make the fintech space accessible and relatable in an engaging way,” the brand said in a statement.

“For our all-in-one brand video, we wanted to integrate our ethos of ‘nobody should be credit-starved, in an easy, relatable format. I’m glad we could work with Havas Worldwide India (Creative). This has been an extremely fruitful experience,” said Stashfin co-founder Shruti Aggarwal.

Havas Group India chairman & chief creative officer Bobby Pawar said, “It’s not every day that one gets to participate in a project that will be impactful, or decide the positioning of a product. Fintech is often perceived as a boring space, perhaps even one that is tough to grasp. We wanted to dispel that perception, and comedy was the best way to do that. The all-in-one brand video communicates the brand proposition and product features in the most meaningful and engaging way possible.”