MUMBAI: After launching the unique GYM JNS, jeans for the gym, Spykar now has become the first-ever denim brand to have an official gym partner. The brand recently announced its association with Talwalkars.

Spykar Lifestyle GM marketing Saisangeeta Israni said, “Talwalkars is a leading home-grown fitness chain in the country. The fourth generation at Talwalkars is sharply focused on a younger audience. The collaboration is a strategic one with Spykar, India’s leading denim brand for youth launching denim for workouts. Spykar Gym Jns are athleisure jeans created for the outrageously stylish fitness enthusiast. With a '4-Way Dynamic Stretch' and 'Ergonomic construction' these jeans offer the user unrestricted freedom of movement to #BeExtraa and live life to the fullest says,

Talwalkars has set up a special display for GYM JNS, the first of its kind in outlets across Mumbai, Hyderabad, and Ahmadabad. Being present at the spot of action is a new strategy that Spykar has adopted and has worked well.

To make it exciting, Spykar has an exclusive 20 per cent off extended to Talwalkar members. Likewise, Talwalkars is also offering all Spykar customers 1 month of free gym membership and 40 per cent off on annual memberships.