MUMBAI: A comfortable, hygienic and sound sleep has never been more important than it is today. Mattress brand, Sleepwell, has rolled out a category-leading consumer experience with Sleepwell@Home. The stay-at-home shopping experience by Sleepwell allows consumers to purchase or upgrade a mattress without stepping out of their safe zone in an efficient and safe way. As a part of the initiative, Sleepwell has released a digital film that takes you through the seamless and safe buying experience.

Designed with consumer-centricity of safety and convenience, the initiative offers access to a wide range of Neem Fresche technology enabled mattresses, expert advice on choosing the right mattress with accurate sizing, extended warranty with mattress protector and an array of offers and discounts. Inspired by nature and science to offer health and hygiene, all Sleepwell mattresses are treated with unique Neem Fresche Technology that keeps them fresh and safe by preventing the breeding of dust mites, bacteria, fungi and it also eliminates bad odour. Therefore, to keep consumers you away from bacteria, Sleepwell@Home brings you sanitised and hygienic mattresses at your doorstep.

Caring for the safety of its consumers, Sleepwell has implemented a set of detailed standard operating procedures (SOPs) for visiting a consumer’s home during assistance, delivery and installation, devised in line with the government guidelines.

•             Sleep Experts comprising of dealers and retail champions have been trained meticulously to ensure strict safety and hygiene measures for the wellbeing of customers and themselves

•             Seamless omni-channel retail presence with Sleepwell retail outlets converted to safe zones: Sterilised environment, ensuring limited interaction, paperless digital transactions and contactless delivery

•             Factory-to-home safety: Hygiene and safety are being maintained across the entire supple chain of factory-to-home, right from raw materials to production and supplies till retail or directly to consumers.

Commenting on the initiative, Rahul Gautam, Managing Director, Sheela Foam Ltd said, “The health of our consumer has always been a priority for the company. In these times, we wanted to ensure our complete support to consumers by enabling access to a hygienic mattress in the most hygienic way. Right from the manufacturing process to the well-being of our staff and customers, we are taking all the precautionary measures to ensure everyone’s safety. We encourage our customers to avail convenience and safety of doorstep services with Sleepwell@Home.”