MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, "In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World's fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast - a size 9 men's shoe weighs just 187 grams."

The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor's Marathon on 27 October. The marathon will be for the cause of the girl child with the motto "Save the Girl Child and Maintain Nature's Balance".

Designed for speed and to improve running performance, the GOrun 2 series advances on the 'mid-foot strike' design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.