MUMBAI: To mark its fourth anniversary, ShopClues has launched a new TV ad campaign that promotes the special ShopClues sale, “4th pe 1/4th rate pe” with its tagline “Sab kuch 1/4th rate pe” (Everything at 1/4th the price!).
Conceptualised and created by Enormous Brands, the TVC aptly illustrates how ShopClues is offering an enviable selection of the most coveted products at unmatched and almost unbelievable price points!
The ad film opens with a man carrying a TV like he would hold a mobile phone. The voice over explains, “Mobile ke daam pe tha, le liya, le liya” (It was priced like a mobile phone, so I bought it!). Similarly, it shows a woman rolling out chapattis with a barbell instead of a rolling pin since home gym equipment has now become so affordable. In the most interesting twist, we see an impersonation of Delhi CM Arvind Kejriwal wearing a cap in lieu of his characteristic muffler. The idea is that everyone has been able to upgrade to something fancier and better thanks to the reduced price points on ShopClues.
Through the TV ad film, ShopClues wants to invite its consumers to participate in its fourth anniversary celebrations and make the best of this celebratory sale.
Speaking on the TVC, ShopClues co-founder and chief business officer Radhika Aggarwal said, “On the occasion of our fourth anniversary, we have put together a sale that seeks to reward and gratify our loyal customers. This is a huge milestone for us and through the TVC we want to communicate all the unbelievable product offers that we have curated for our shoppers. The idea is to raise awareness on what’s awaiting customers on ShopClues!”
Enormous Brands managing partner Ashish Khazanchi added, “ShopClues has organised a one-of-its-kind sale to generate excitement around its fourth anniversary. Through the TVC, we have tried to lucidly and simply showcase the amazing proposition on offer. We want customers to understand that the ‘4th pe, 1/4th rate pe’ sale isn’t mere lip service and you can actually grab stuff which seemed out of reach so far within your pre-determined budget.”
