Mumbai: Sebamed, a renowned German skincare and babycare brand, marketed in India by USV Pvt Ltd, a leading pharmaceutical company has launched a heartfelt campaign dedicated to the incredible journey of breastfeeding moms. On the occasion of Breastfeeding Awareness Month, Sebamed presents a powerful digital film that dives deep into the emotional and physical struggles faced by mothers as they navigate the complexities of breastfeeding. The film shares the real stories of four brave mothers who courageously open up about their experiences. They candidly discuss their fears & frustrations as well as a determination that helped them tide over the challenges. These narratives aim to break the silence and normalise conversations around breastfeeding challenges, providing comfort and solidarity to mothers everywhere. Sebamed's campaign is a tribute to the resilience and love of every mother who has faced these challenges head-on, reinforcing the message that they are not alone in their journey.
Breastfeeding can be one of new moms' most beautiful yet challenging experiences. Struggles like latching difficulties, low milk supply, and pain can often leave mothers feeling frustrated and alone. The central theme conveys the idea that asking for help during such times is a sign of strength and not helplessness. From initial doubts to ultimate victories, these mothers narrate their unique struggles and the key moments when they sought professional assistance from their paediatricians to overcome their breastfeeding hurdles.
Reflecting on the initiative, Sebamed vice president of marketing Karan Goel stated, “New mothers often feel overwhelmed and isolated with breastfeeding challenges. We are committed to inspiring and spreading awareness through various parenting groups, making moms feel confident and powerful as they overlook the stigmas surrounding seeking help during such times. With this initiative, we aim to emphasize that it is perfectly acceptable to ask for professional help. We at Sebamed, envision supporting moms at every step of their motherhood journey.
Through the tender voices of these mothers, the film captures the essence of their daily battles and victories, reminding every mom that she is not alone. The powerful message at the film’s conclusion, “Babies don’t come with a manual. It’s OK to ask,” is a heartfelt reminder that seeking support is an act of love and courage.
Sebamed is reaching out to a million plus moms through parenting community channels, offering virtual lactation workshops in collaboration with expert paediatricians to provide support. By standing beside mothers, Sebamed shows its unwavering commitment to helping them through the highs and lows of breastfeeding.
This digital film is more than just a campaign; it’s a tribute to the strength, resilience, and unconditional love that mothers pour into breastfeeding their little ones. Sebamed seeks to inspire and uplift new mothers facing similar challenges, showing them that they are seen, supported, and celebrated.
