NEW DELHI: Footwear brand Relaxo recently launched a new TV commercial with Salman Khan for its fashionable, colourful, trendy series of comfortable flipflops- Bahamas.
The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into an energetic, stylish, and chirpy concept.
The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to the Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cuts to a beach location with all the characters wearing colourful slippers and Salman dancing on groovy music.
Speaking on the launch of TVC, Relaxo Footwears Limited executive director (Sales & Marketing) Gaurav Dua said Bahamas, as the name suggests, transports you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”
With the concept "Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends.
Brand ambassador Salman Khan performed some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.
The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.
Commenting on the insight behind the campaign, Arms Communication Creative Director Sanjeet Ahluwalia said, "The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement. Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone”
Agency: Arm Communications
Creative Director: Sanjeet Ahluwalia & Deepak Kirodian
Client Servicing: Mukesh Gulati
Account: Arms Communications
Production House: RAT Films
Director: Ashutosh Shah & Taher Mithaiwala
Producer: Ruchi Narain
