Mumbai: Over-the-counter brand Revital H has launched a campaign called #NekiEbadat to celebrate the month of Ramadan.

Muslims fast the entire duration of Ramadan which can be tough on people whose occupation involves intense physical activity. The Sun Pharm brand launched a campaign called #NekiEbadat that inspires people to take a step forward and help others in need which is a core principle of Islam. The principle is heightened during Ramadan as charity lies at the heart of the holy month.

Revital H has created an online platform where people can contribute towards this cause by creating their own Iftar Thali and donate it at a click of a button. On every plate donated, Revital H will contribute one plate from its side as well. Sun Pharma consumer healthcare has partnered with the Love Care Foundation, a prominent non-government organisation (NGO) working with kids from underprivileged sections of the society.

The campaign is ongoing and has covered places like Delhi NCR and Faridabad. Till date 16000+ plates have been donated via the online platform. The campaign is live on Revital H’s Facebook, Instagram and YouTube channels with a planned outreach to more than ten million people. The total donation amount collected till date through this initiative is around 14 lakh.