MUMBAI: Panasonic India, a leader in innovation and technology, recently launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor. 

The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound, accurate to the filmmaker's original vision. The campaign has been conceptualised and conceived by Publicis Capital and will be supported on television, print, OOH, cinema and digital. 

Panasonic has created shorter edits for different genres such as GEC, sports and movies. The TV campaign will also cover the regional and Hindi heartland featuring in TV channels like Star Plus, Colors, Zee TV, Zee News, Gemini TV, Sun TV and Asianet, among other.

The commercial begins with a question by the Ranbir Kapoor on what makes a good movie experience great. The actor asks the viewers whether they are ready to go beyond, with all features along with room filling rich sound in the new range of Panasonic’s 4K Ultra HD TV.

Panasonic India head - brand and marketing communications Sarthak Seth said, “The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering the greatest cinematic experience."

A Publicis Capital spokesperson said, “The story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”