Mumbai: Protinex, the flagship brand of Danone India has unveiled its latest ad campaign, ‘Protinex Hai Toh Mumkin Hai’ which emphasizes the transformative power of Protinex in helping individuals achieve their aspirations and lead healthier lives. This campaign reinforces the brand's mission to raise awareness about adequate protein consumption and encourage healthier choices for overall well-being.

The new ad campaign highlights the role Protinex plays in supporting people from various backgrounds on their path to success and health. It features scenarios where individuals excel both academically and personally, such as a couple managing professional and home responsibilities. The campaign emphasizes the brand’s commitment to enhancing individual strength and meaningful relationships.

It also notes that Protinex contains 34 per cent protein, Biotin, and other essential nutrients that support physical and mental health, and improve strength after eight weeks of consistent use, alongside a healthy diet and lifestyle.

Speaking about the TVC campaign, Danone India marketing director Sriram Padmanabhan said, “We are thrilled to launch this new TVC for Protinex, which beautifully captures the essence of our brand and its impact on everyday lives. Protinex has been a cornerstone of nutritional support in Indian households for over six decades, and with this campaign, we hope to inspire more people to achieve their goals and embrace a healthy lifestyle.”

Aligned with Danone's mission to promote health through food, Protinex is dedicated to providing optimal nourishment, making it a preferred choice for comprehensive nutrition and strength. It supports the health and well-being of individuals across India when combined with a balanced diet and healthy lifestyle.