MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

Conceptualized as ‘#IndustryInsults’, the campaign aims to introduce Mr Bingo, infamous for sending hate emails, in an innovative and quirky manner creating the much desired intrigue on this addressal at the event. The campaign will acquaint consumers to ‘Mr. Bingo’ in a style that’s today benchmarked by his own witty illustrated insults.

“We have been partnering and participating in Promax for many years, and Mr. Bingo is certainly one of the most unique speakers the event has witnessed. His style fits in naturally to our palette. Through this campaign, we have tried to do justice to Mr. Bingo’s quirky ways and we are sure that our messages will be well received by the industry insiders. It is “SO US”, says The Small Big Idea co-founder Harikrishnan Pillai.

“Insults can be brutally fun too and our keynote speaker, Mr. Bingo has managed to create a livelihood out of this niche skill. The Small Big Idea, the Digital First Branding agency for Promax has captured this very essence of Mr. Bingo and created a campaign of "#IndustryInsults" that acts as a perfect way of introducing our unique and enterprising keynote speaker by providing witty content in Mr. Bingo's unique style,” adds PromaxBDA Awards 2017 country head Rajika Mittra.