NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets."

Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea."

The TVC can be viewed here –