Mumbai: Power Gummies has announced sponsorship for the latest season of SplitsvillaX4 as a health partner. With this partnership, Power Gummies strives to connect with gen-z and millennial consumers to increase their interest in gummies.

The collaboration will allow Power Gummies to showcase its product line, which includes gorgeous hair and nail vitamins, as part of the show's "Hair Growth Matlab Power Gummies" campaign.

As a health partner, the gummy brand will ensure that the contestants have all the nutrition and power they need to complete their tasks effectively and will provide them with absolute care in the form of a best nutrition friend.

Following the partnership, hosts Sunny Leone and Arjun Bijlani will make product mentions throughout the show. There will also be a Power Gummies challenge. The contestant will have to consume a unisex gummy before the task to reinforce the importance of vitamin intake for a healthy body and the fact that Power Gummies are the simplest solution to it in the most Spiltsvilla twisty way.

The company would also give gift hampers to winning contestants. It will include Power Gummies, gorgeous hair & nail vitamins, merchandise, a mask, a travel pillow, a hair scrunchie, and dapper hair & beard vitamins.

Commenting on the association, Power Gummies founder and CEO Divij Bajaj said, "Our aim at Power Gummies is to take away the obligatory notion of taking vitamin supplements in the form of medicine by providing them with a friendly alternative in delicious multi-vitamins. Our partnership with SplitsvillaX4 provides a perfect platform for educating people, mostly gen-z and millennials, about the importance of good health and how simple it may be to maintain a healthy lifestyle with just two gummies per day."

Through SplitsvillaX4, Power Gummies will spread the word about the innovative gummies that keenly focus on intertwined relationships, varied personalities, and lifestyle-oriented and situation-based tasks. Also, the contestants will increase brand awareness by posting five Instagram product-specific videos about their product experiences. Furthermore, Power Gummies will be announcing the upcoming release of their Dapper Hair & Beard Gummies through digital presence and kiosk placement during the show.