MUMBAI: Beverage brand Pepsi is celebrating the the undying passion of the Indian cricket fan this sporting season. The brand has given its ‘HAR GHOONT MEIN SWAG’ campaign a new twist with a unique FAN-ANTHEM that aims to be an ode to the unassailable SWAG of 1.3 billion Indian cricket fans.

Launched earlier this summer, the ‘Har Ghoont Mein Swag’ campaign reflects the self-belief of India today. The Fan-Anthem builds on the brand’s message that lliving in the moment, seizing new, interesting opportunities and doing it all with SWAG is an attitude that defies any age.

The PEPPY, FOOT-TAPPING Fan-Anthem also features 87 year old cricket fan, Charulata Patel. Charulata also took over Pepsi®’s Instagram page to showcase her own take on cricket, SWAG and the brand’s philosophy. The octogenarian also features in a series of CULTURALLY RELEVANT MEMES created by the brand.

The ‘Har Fan Mein Swag’ Fan-Anthem was launched on YouTube and will be supported by a 360 degree marketing plan spanning a challenge on VIDEO CREATION APP TIK TOK, advertising spots and news channel integrations on TELEVISION as well as topical content on SOCIAL MEDIA. Tik Tok users will be encouraged to share their version of SWAG steps set to the tunes of the Fan-Anthem.