MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.