Mumbai: The last two years have fuelled an increasing concern over the quality of the air we breathe, both outdoors as well as indoors. With many of us spending more time indoors during the pandemic Panasonic India has introduced a new 360-degree marketing campaign called 'AC for Healthier Homes' that emphasises the importance of a healthy indoor environment.
Conceptualised by Wunderman Thompson, the campaign uses light-hearted humor to highlight Panasonic's smart range of Air Conditioners (ACs) which are equipped with nanoe-X and nanoe-G technologies to promote safe and healthy indoor spaces using smart and intelligent air conditioners. These are Panasonic patented technologies that ensure a healthier indoor Air Quality Index (AQI) and are capable of inhibiting bacteria and viruses, according to the brand.
“Our consumer insight reports tell us that today's consumers are increasingly conscious of a safe and healthy indoor environment and are seeking appliances that can ensure health and hygiene," said Panasonic India head of marketing communications and brand Shirish Agarwal. "Our AC for Healthier Homes campaign takes cognizance of this aspect and conveys the value propositions of Panasonic’s smart ACs through a light-hearted humor-filled conversation that instantly connects with millennials and is quite relatable.”
“The need to have healthy living conditions at home is paramount for today’s consumer. Panasonic’s new-age innovative tech solutions aim to cater to this need to stay protected and turn homes into healthy havens," commented Wunderman Thompson Delhi managing partner Joy Chauhan. "This is quite a remarkable achievement in consumer goods technology and Wunderman Thompson is proud to partner Panasonic in their ‘Panasonic AC Healthy Homes campaign’ for the cautious consumer.”
Capitalising on higher Inverter AC sales, Panasonic India’s AC division registered an impressive sales growth of nearly 45 per cent in 2021, said the company.
The new campaign will be live across electronic, and digital as well as social media channels and outdoor advertising in a phased manner starting with Southern India. Panasonic India will also bring in integrated content to create excitement among consumers, channel partners, and sales personnel at retail stores.
