MUMBAI: Panasonic India Pvt. Ltd, the consumer durables giant, in the New Year encourages the conscious millennials to #JunkTheJunk by getting rid of the unhealthy included in their diet and in the refrigerator.

Bringing alive the proposition of 'experience fresh' with Panasonic’s line of refrigerators, the brand went live with a digital film, leveraging its social media handles to urge consumers for making a healthy start in the New Year by replacing all the unhealthy food items with greens and healthy food in their refrigerators.

Panasonic India head - brand & marketing communications Shirish Agarwal said, “Switching to healthier lifestyle habits tops the list of the New Year resolutions every year. Be it exercising regularly or eating, health has become a priority. Through this campaign Panasonic wants to ask consumers to look into a part of their homes like refrigerators, which mostly reflects their health. The consumers should replace all unwanted things with healthy options to inculcate better eating habits.”