Mumbai: Panasonic Life Solutions India has announced #WelcomeToParenthood campaign that celebrates the journey of young parents in India. This is the third edition of the brand’s flagship #WelcomeToAdulthood campaign. Building on the success of previous editions, the campaign is designed to resonate with the evolving life stages of the country’s young population. From first-time appliance buyers in the inaugural edition to the new-relationship journey explorers in the second, each edition has mirrored real-life progressions. The latest campaign curated in collaboration with The Scribbled Stories, poignantly portrays the relatable nostalgia, emotions, joys and challenges of young parents through captivating storytelling.

Sharing her insights on the campaign, Panasonic Life Solutions India Head Corporate Communications and CSR Pooja Garg said, “India today is in the midst of a ‘youth bulge’, with its young population navigating through various life changes. Similar to stepping into adulthood, parenthood is an exciting phase, whether one is pet parent or a human parent. As we proudly launch the third edition of our #WelcomeToAdulthood campaign series, we're thrilled to embark on a journey that celebrates the joys, addresses the challenges, and simplifies the lives of young parents in India. #WelcomeToParenthood is not just a campaign, it's a promise to stand by these young adults in every step of their journey, making parenthood a little easier, one appliance at a time. This campaign was based on insights from a study we conducted on everyday life concerns of young Indian parents. We are excited to continue our partnership with The Scribbled Stories, as we look to match unique storytelling with our target audience. Fittingly, the 84% of their audience is aged between 18-34 years and almost 50% between 25-34 years.”

Panasonic India Instagram handle and The Scribbled Stories Instagram handle.