MUMBAI: Paisabazaar.com, a marketplace for loans and cards, has launched a new TV campaign on its free credit score feature. Along with three new commercials in Hindi, Paisabazaar.com has also launched its first regional campaign in Tamil. The regional campaign features popular actor Arjun Chidambaram, talking about the relevance of checking credit score.

Paisabazaar.com CEO and co-founder Naveen Kukreja says, “While in the last one year, we have run nation-wide campaigns through TV and digital, we now have also begun focusing on specific geographies for a better and deeper impact. We have started this strategic campaign from Tamil Nadu, one of our biggest markets and are already seeing great results. Arjun Chidambaram is an extremely popular actor among the youth and one of the future stars of Tamil cinema. We hope that making him the face of our free credit score campaign in Tamil Nadu will help us reach out to the millennial population in the state and help them get more credit-savvy.”

Paisabazaar.com offers a credit report along with monthly updates at no cost. The free credit score feature on Paisabazaar.com, built in partnership with Experian Credit Information Company, is easy, instant and completely online.

Paisabazaar.com chief product officer Radhika Binani adds, “We are running India’s biggest credit awareness programme, which is not only enabling customers to choose the right credit products and lenders, but also helping them improve their credit score for better credit offerings in the future. With our regular campaigns on TV, we hope to spread the free credit score message further and wider.”

This is Paisabazaar’s second big TV campaign on their free credit score feature in less than six months. The national campaign is already on air on Star Sports HD, Star Sports SD, Sony Max, Aaj Tak, NDTV India, etc. The Tamil commercial is being aired on Tamil channels like Sun TV, KTV, Jaya Plus, News18 Tamil Nadu and others.