MUMBAI: Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio. The new offering, Kellogg’s Special K Protein & Fibre, is a delicious, cranberry-flavoured ready-to-eat cereal made with whole wheat, with added protein and fibre, making it high in protein and fibre. Also, it is fortified with 8 key essential vitamins and iron thereby making it a deliciously satisfying and a nourishing cereal offering for those who want to kick start their weight management journey. 

"Regular breakfast consumption along with regular exercise and a balanced diet along with an active lifestyle can help people manage their weight," said Samreedhi Goel, owner of an exercise studio “SIZEWISE” and Consulting Nutritionist for Kellogg’s.

Kellogg India MD Sangeeta Pendurkar said, “This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead."

J Walter Thompson SVP & executive creative director Nandita Chalam said, "The heart of this campaign is about being in step with today's health-conscious women. They are looking for healthier ways to manage their weight rather than diet."

One can consume Kellogg’s Special K Protein & Fibre with skimmed milk for a classic breakfast feel or mix it with yoghurt to change it up. Add fruits, dry fruits or nuts to the mix for a yummier and balanced meal. For those who avoid dairy, it can be consumed with almond milk and soymilk.