MUMBAI: Smartphone maker Oppo India has unveiled a brand new television campaign for its F19 Pro + 5G mobile phone.
The film, conceptualised and crafted by Taproot Dentsu India, showcases the new AI Highlight Portrait Video feature. It demonstrates how Oppo F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation.
The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. Oppo recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have – shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions.
Oppo’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘flaunt’, which would connect deeply with the target audience.
Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the Oppo F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation – the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics.
Oppo Mobiles India CMO Damyant Singh Khanoria said, “‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the Oppo F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic So gaya ye jahan track. The film is the perfect embodiment of the F-Series product series.”
Taproot Dentsu Gurgaon creative head Titus Upputuru added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic So Gaya Ye Jahan song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of Oppo F19 Pro series.”
