MUMBAI: Taxi aggregator Ola has has launched its multi-channel campaign 'Nahi rukega India' to celebrate cashless India. The private transport company will motivate people to go on in life as usual in the current scenario of demonetisation.

Co-created by Happy mcgarrybowen, the campaign addresses the average Indian commuter. The campaign is led by a TV ad, complemented by digital and print ads that reinforce the message of - India won't stop. On TV, the message is delivered through a soft and poetic, but compelling style.

This is supported by offers that assure cash-backs from partners such as HDFC Bank, e-commerce and retail brands and Ola Money.

Ola meanwhile felicitated its top performing driver-partners in Delhi NCR. A week long contest was held last month and the best performing drivers were given a chance to avail 2 tickets for a 4 day long sponsored trip to Goa. Other winners were given goodies like camera, music system, gold coins, induction plate, etc.

Ola recently launched Ola Credit - a unique postpaid service to enable hassle-free mobility to citizens who can now pay later for their rides. A global first in the industry,this service is being launched at a time when cash conservation is important for many citizens. Ola Credit will give customers seven days of credit so they can keep booking Ola cabs without worrying about having sufficient cash.