MUMBAI: The m-commerce platform Myntra will be launching actor Deepika Padukone's fashion brand for women called All About You.

The brand will be launched in Delhi on 20 October. The entire range of apparel will be available exclusively on the Myntra app.

Padukone said, “All About You, just as the name suggests encourages girls to just be themselves. I am eagerly looking forward to unveiling the brand on 20 October and am delighted to partner with India's foremost fashion destination, Myntra. ”

Myntra CEO Ananth Narayanan added, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that Deepika is foraying into fashion designing with collections that will feature exclusively on Myntra. I am certain that All About You, will be an instant success across the country.”