Mumbai: Myntra FWD, an immersive destination for Gen-Z fashion, joined forces with Youthbeat, the youth marketing wing of Sociowash, for the "Never Gone Lower" (NGL) campaign on Myntra. Never Gone Lower (NGL), a one-day event held recently on Myntra FWD, offered shoppers an unprecedented opportunity to snag incredible deals.
To amplify anticipation and excitement for the NGL event, the brand and the agency collaboratively orchestrated the Lowest Limbo Party. This pre-event extravaganza, held on the eve of the NGL event going live on the platform, unfolded at Social Church Street, welcoming the NGL army comprising creators, campus representatives and Gen-Z’s most-loved influencers. The venue pulsated with energy, creating an electrifying atmosphere. Attendees faced the challenge of navigating a low limbo wearing their stylish FWD drip, emblematic of price drops on Myntra's NGL Day. Triumphing over the limbo challenge not only granted attendees access to the vibrant party but also bestowed upon them exclusive vouchers for them to shop at Myntra’s NGL event, heightening the excitement and value of the overall experience.
The Vixens Crew, Gen Z-loved creators and a renowned all-girls dance crew from Bangalore were part of the event as the official showcase. Known for their dynamic performances and nationwide recognition, The Vixens Crew took on the Low Limbo Challenge, contributing to the buzz around the event.
On the day of the NGL event, the Vixens Crew engaged their audience with a captivating reel, amplifying the campaign's reach and impact.
Youthbeat co-founder Raghav Bagai said, “The 'Never Gone Lower' campaign is a game-changer in the realm of engaging with shoppers at a deeper level. When curating Myntra's FWD NGL event, we at Youthbeat recognized The Vixens Crew, a group of vibrant Gen Z individuals expressing their creativity through dance, as the perfect collaborators. Their energy brought a dynamic flair to the Lowest Limbo Party, inspiring shoppers to plunge into unbeatable deals on Myntra. The success of the 'Never Gone Lower' campaign with Myntra reflects our unwavering commitment to crafting unforgettable and impactful brand experiences."
The overall campaign solidified Myntra FWD's and Youthbeat's commitment to delivering innovative and memorable experiences in the digital commerce space, fostering deeper engagements with the FWD community!
