Mumbai: Myntra, one of India’s leading fashion, beauty and lifestyle e-commerce destinations, has unveiled a new campaign ‘Sneaker for Every Scene’ shining a spotlight on the premium sneakers offering curated by the Myntra Sneaker Club (MSC) store on the platform. The Myntra Sneaker Club has evolved to be the go-to destination for India’s burgeoning sneaker enthusiasts, offering them a curated array of premium selections and some of the legendary and iconic lines from globally renowned sneaker brands. This includes coveted lines such as Nike Pandas, Air Jordans, Air Force, Dunks, etc from brands such as Nike, Adidas, Asics, New Balance and more. This campaign not only celebrates the love for sneakers among individuals but also underscores the diverse and expansive sneakers range available at the Myntra Sneaker Club, a testament to its growth and journey over the years.
Spreading the love for sneakers, ‘Sneaker for Every Scene’ campaign focuses entirely on the platform’s premium range of sneakers and the depth of its offering that includes 10k+ styles from 20 leading brands. Designed with an overall category insight that sneakers give a sense of confidence, help individuals conquer every scene and stay at the forefront of trend-first fashion, the campaign keeps sneakers at the heart. It includes a film based in three different settings, highlighting sneakers as essentials for every scene and giving individuals a sense of confidence to overcome any situation while putting the spotlight on premium sneaker lines and the latest drops from some of the biggest sneaker legacy brands such as Nike, Adidas, PUMA, New Balance, Skechers, Converse, Reebok, Under Armour etc available as part of the Myntra Sneaker Club.