Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket fans. The campaign was launched on Sunday with the first World Cup qualifying match.

“If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers has been the most important factor in exalting cricket to a national passion that unites our country," said Sourav Ganguly, who is also one of the brand ambassadors of My11Circle. "As a player and captain of the Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world."

The campaign is the latest in a series by the fantasy sports platform, with the prime focus of commemorating the zeal of cricket fans across the nation. This idea exhibits through its messaging, ‘dewaano ki yahan kami nahi, par inke bina game bhi kuch nahi’ and ‘game ke deewane.'

"The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans," said Games24x7 co-founder and CEO Bhavin Pandya. "This excitement hits an apogee when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India."