Mumbai: Motilal Oswal Financial Services Ltd (MOFSL) has unveiled its iconic brand campaign called ‘The Man From Motilal Oswal’.
The multimedia campaign features a distinguished character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships. Through engaging dialogues, the character emphasizes the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, "Investment ke liye hum hain na," and warns people against tips by asserting "I don't give tips, only solid advice" He rounds up his advice by emphasising on the three R’s of investing — research, research, and research. The 360° multimedia campaign will be featured across broadcast, print, OOH displays, and digital platforms
Motilal Oswal Financial Services has also announced the launch of their "Wealthline" number, 9234592345, a dedicated helpline for investors throughout India. "Wealthline" provides to be a one stop shop to get their queries resolved before they begin their investing journeys. This initiative underscores Motilal Oswal’s commitment to help its clients with complete investment advisory.
Motilal Oswal Financial Services Ltd group chief marketing officer Sandeep Walunj said, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision, The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice”
At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights.” said Motilal Oswal Financial Services Ltd SVP – marketing, wealth management Varun Mundra.
Motilal Oswal Financial Services also took an innovative leap by overhauling its Instagram presence— removing its bio, display picture, and over 4,000 posts. This activity created a wave of curiosity and discussion amongst the financial industry. The excitement hit the rooftop with an enigmatic social media teaser featuring a silhouette with a dapper hat and cryptic captions. They also shared cryptic audio notes to build intrigue before the campaign launch.
The sweet spot for the idea and creative inputs - Ramnik Chhabra.
