Mumbai: Healthcare company Morepen Laboratories Ltd has roped in Bollywood actor Boman Irani in an all-new brand campaign focused on the medical devices business. In its latest advertisement, the actor briefly guides about the benefits of having Dr Morepen’s home care devices.
According to a statement, Morepen Laboratories is investing heavily in technology and mastering the process of home testing and make it convenient for the users to keep a tab on their vitals conveniently with help of the latest digital devices.
“Our association with Mr Irani is a step forward to increase the reach and penetration of medical devices in India at a larger level and help our increase consciousness about the increasing menace of diabetes and cardiac disease which have entered the fourth house in the country," said chairman and managing director Sushil Suri. "We are confident that our association will go a long way in sending the message across the country through various channels To focus on the growth and big expansion plans of this fast-growing business segment, the shareholders of the company approved transferring the into a wholly subsidiary Morepen Devices Ltd.”
The home monitoring market is currently $25 billion and is expected to grow to $50 billion in the next two years. There is an influx of medical devices that are aiding this transition, at the same time it is necessary to adapt to the changing environment as going to diagnostic centers might pose threat to the health. Educating the masses on the development is pivotal, and association with Boman Irani will provide an additional boost, said the company.
"Nowadays, it’s imperative to have healthcare devices like glucose monitor and blood pressure monitor also at home, besides having a thermometer. I consider this collaboration with Dr Morepen a good opportunity to communicate how easy as well as important it is to self-monitor health," said Irani, on the brand association.
“The harsh pandemic has completely changed our perspective of health and safety, we have become more conscious about our choices and lifestyle to maintain well-being. Thus, we at Morepen are always focused on creating trouble-free technical solutions to help people to examine their health in safer and quicker ways," stated CEO of medical devices business Anubhav Suri. "Mr Boman Irani resonates and embodies the seriousness of this topic and rightfully shares insight in the latest ad. It gives us immense pride and satisfaction that Dr Morepen products stand guard in every Indian home."
