Mumbai: Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool's Day. Creating a buzz around the launch of new ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand ingeniously addresses the issue of fake orgasms in women.
In the video campaign, the male partner catches his girlfriend faking orgasm using Manforce Realgasm Condoms that change colour every time that the female has an orgasm. Leaving the audience puzzled, the brand disclosed on their D2C website that it has played an April Fool's Day prank on the viewers.
The video incorporates the right mixture of excitement, quirkiness, and fun elements to entice the audience. Through this humorous approach, Manforce Condoms aims to break the taboo around fake orgasms and encourages to have open conversations about this common issue in relationships. The campaign has been conceptualized by Grapes, an integrated communication agency.
Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Manforce Condoms is known for its innovative campaign with unconventional messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool's Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, excitement, to realizing that they have been fooled, it draws their attention to the problem of fake orgasm in women.”
Elaborating on the same, Grapes co-founder and CEO Shradha Agarwal said, “Working on the April Fool's Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience."
