Mumbai: Dabur Real, renowned for its innovative beverage offerings, is to announce the launch of a captivating new campaign starring Bollywood heartthrob Sidharth Malhotra. conceptualised by Lowe Lintas, the campaign spotlights Dabur Real’s exciting range of Fizz beverages, which includes tantalizing flavours such as cranberry, orange, jeera cola, apple, and Nimbu.

The film has been beautifully choreographed to complement a captivating soundtrack, enhancing the visual appeal and charm of the film. With its lively presentation and a catchy melody, the TVC promises to resonate strongly with viewers, showcasing Dabur Real’s commitment to delivering delightful beverage experiences.

Dabur India vice president of Marketing Mayank Kumar said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”

Commenting on the campaign, Lowe Lintas regional creative officer Vasudha Misra shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”