Mumbai: Lotus Herbals unveils a digital campaign for its Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a sun protection product. The digital campaign will be showcased on digital and social media platforms across the territory of India and international markets that include Nepal, Bangladesh and Dubai. The DVC focuses on the Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a water-based serum which is crafted with Cica and Hyaluronic Acid. The sunscreen serum provides broad-spectrum protection from UVA and UVB rays and pollutants.
Through the digital campaign, the brand aims to target a younger consumer base who are demanding in nature. In the brand film, three protagonists representing modern women of today are seen. They want it all and they aren’t afraid to say so, whether it’s relationships or with products they consume. In the film, the three young girls make their demands to someone sitting across from them. Halfway through the film, it is revealed that these young women are expressing their desire for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++.
“At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations,” said Lotus Herbals chairman and managing director Nitin Passi.
The brand will run the DVC on social media and digital platforms across India and international markets that include Nepal, Bangladesh and Dubai. Targeting a specific audience of Gen Z consumers, the brand will utilise programmatic advertising to deliver ads to audiences based on parameters such as shopping patterns. The campaign will also run on the brands’ social media platforms including Facebook, Instagram, YouTube and the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters to attract eyeballs and enhance brand visibility.
