MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio - specifically designed to meet the lifestyle needs of varied consumer groups.

Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.

Titan eyewear division marketing head Vandana Bhalla said, “We are cognizant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the New, and has an exciting visual language that’s sure to appeal to our audience.”

“While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Ogilvy Bangalore SVP and head of advertising Tithi Ghosh.

Titan Eyeplus has developed specialized lenses with different coatings which help to provide solutions to everyday problems that spectacle users face due to their lifestyles. These lenses include: Ozone Lenses, Fog-Free lenses and Water repellent Lenses. The Ozone Lenses help filter out the harmful blue rays emitted from all gadgets with screens. The Fog-free lenses, as the name suggests, will stay fog-free irrespective of changes in temperature and humidity. Water repellent lenses help repel water, giving clear vision even in wet conditions.