MUMBAI:  Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time audience will see the father and daughter duo on screen. The TVC emphasises the values of trust that the brand attributes itself to.

Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for trust, and this TVC successfully showcases our ideology of standing up for what is right.”

L&K Saatchi and Saatchi ECD Kartik Smetacek added “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust not even the smallest of the things.”

The father-daughter duo who will be seen together onscreen for the first time had attracted a lot of eyeballs and fans of senior Bachchan from across the country made their behind the scenes video viral across social media platforms. The ad film features Big B as an honest retired government servant whose fight for what is right is captured.

Kalyan Jewellers has operations across 122 locations globally, and will be launching its 100th Indian showroom in August