MUMBAI: This year, on International working Women’s Day, JSW is taking this opportunity to celebrate the struggles and victories of every woman, every single day, in a campaign featuring Sakshi Malik -- #EveryWomanStrong.

It is easy to celebrate known achievers, but we strongly believe that for every woman who makes it to the spotlight, there are many more who continue to fight across every walk of life. Taking the next step from the Geeta Phogat 'Will of steel' campaign, this story is told through the voice and face of Sakshi Malik, India's pride at the 2016 Olympic. The narrative salutes every Sakshi and infact all women who emerge winners every single day. So in it's true spirit, this campaign is not just for Women's Day, it's for every day...every woman's day.

With Sakshi Malik as the face of the campaign, the idea is to salute the strength of every Sakshi, and hence every woman. The JSW brand has a focused approach to women's empowerment across the country through their 'Janam Se Janani Tak' initiative run by JSW foundation. Under this initiative, the brand empowers women across 1000 villages in 9 states to stand strong every day.

Ogilvy Mumbai executive creative director Sukesh Nayak said, “‘Janam se Janani Tak’ supports every woman across small villages to stand strong. The idea of Sakshi saluting every Sakshi who fights like her every day and emerges a winner is a perfect way to launch the

#EveryWomanStrong initiative.