NEW DELHI: A social media campaign to promote Indian geographical indications (GIs) has been launched by the Cell for IPR Promotions & Management (CIPAM) with #LetsTalkIP hashtag, which is an ongoing movement initiated by the government to make more people aware about the importance of Intellectual Property Rights (IPRs).

In recent times, the government has been pro-active on the IPR front. For the media and entertainment industry, online piracy is a big menace causing huge amount of revenue loss to the industry and tax revenues for the government.

A geographical indication or a GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Such a name conveys an assurance of quality and distinctiveness which is essentially attributable to its origin in that defined geographical locality.

Functioning under Department of Industrial Policy and Promotion (DIPP) in the Ministry of Commerce and Industry, CIPAM has launched interesting facts and stories related to GIs from across the country on its Twitter handle @CIPAM_India and Facebook Page @CIPAMIndia using #LetsTalkIP hashtag. The government will also be coming up with various other initiatives to promote registered GIs in the future.

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