MUMBAI: Brand Idea, over the weekend, kept netizens hooked on to TikTok through its ongoing #SabkaTimeAagaya challenge which kept trending right from the start of the campaign on 23rd August. It has now garnered a record 3 Bn+ views with over 5000 user generated videos within just four days of the campaign.

With this engagement program, Brand Idea has surpassed the targeted views and user generated videos expected on the platform, creating new benchmarks of engagement on TikTok.

Brand Idea collaborated with popular TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick started the challenge recreating the Idea dance step. Soon, many of their followers, all dressed in the brand colour, got into the groove and posted videos recreating the dance steps. Some of the users went a step ahead and used their acting and editing skills using the app, to create engaging content.

Amongst many influencers who actively took the challenge, @hydroman did the Idea celebration dance step underwater. Another famous TikTok artist, Riyaz received the highest views with 2 million watching his dance moves while Jannat Zubair won hearts too with 216K views.

The most popular videos will be featured by Idea on its Facebook and Instagram pages for further amplification.

Brand Idea has been known for creating iconic and popular ads based on catchy tunes and jingles that always got the nation hooked and grooving. With the recent, #SabkaTimeAagaya TVC, created by BBDO, Brand Idea is promoting its ‘Har Recharge Pe Extra’ offer, under which every time an Idea subscriber does a recharge, she/he gets rewarded with extra benefits which can either be extra data or unlimited calls or cashback. The TV ad shows people from all walks of life dancing to the vibrant, lively and happy catchy tune triggering a celebration, which the brand is now amplifying on Digital.