MUMBAI: ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its top-selling term plan iProtect Smart.

The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses, thus making it an ultimate protection plan.

The campaign, which comprises a TV commercial as well as digital, cinema, outdoor media and others, will showcase how iProtect Smart, a term life cover plan also offers a living benefit for the policyholder – a 34 critical illness cover which provides the claim amount upfront on detection without any bills or hospitalisation. The policy is targeted at individuals from 25 to 50 years of age. 

ICICI Prudential Life has partnered with actress Konkona Sen Sharma for the campaign where she will be seen communicating the product superiority and value proposition to help consumers understand why iProtect Smart is the right insurance product for their financial security needs. 

ICICI Prudential Life Insurance executive director Puneet Nanda says, “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy and a life cover for family’s security and also an option to cover oneself against 34 critical illnesses.”