Mumbai: Hundo Pizza has launched a hyperlocal marketing campaign for the launch of its fifth store. The new store that recently opened in Malad, Mumbai, aims at creating buzz using localized and personalised touch of that area.

To create awareness of this launch, Hundo partnered with Admatazz to create a quirky and memorable hyperlocal campaign. Admatazz built this campaign using Hundo Pizza's existing fun tone of voice and gave it a local spin. The campaign focuses on fun references to the area of Malad, some potshots at the competition, office culture of the area and even some ads in Gujarati (which is a local language of the locality), with the Hundo style of communication.

This campaign will be promoted on digital platforms, social media, paid media as well on offline mediums like flyers.

Speaking on the new campaign for Hundo Pizza, Admatazz founder & chief strategist Yash Chandiramani commented, “The idea behind this activity was to create buzz in the fun and quirky manner that connects with the core TG of the brand. We gave this entire activity a local touch by using references of the preferred language of Malad locality and places nearby.”

Kabir Moorjani from Hundo Pizza said, “As we enter the Malad area, one of the most active suburbs of Mumbai, known for its food offerings, with our new outlet, we wanted to create a buzz in the neighborhood. With this hyperlocal activity, we are looking to connect to the youngsters who are always on the go and want to grab a quick bite. We have loved the artwork created by Admatazz and the entire approach given to the campaign.”