MUMBAI: Ola, India’s largest ridesharing company, announced the launch of its ‘Heroes of Ola’ campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different platforms, where they can share their experience with Ola drivers who through their small or big gesture have gone out of their capacity to serve customers, or have displayed a gesture of goodwill.

As part of the campaign, Ola has also disclosed a digital film that shows how Ola driver-partners are superheroes without a cape, in spite of the trials and turbulent they face in day to day life. The film sheds light on the sense of responsibility these Ola driver-partners showcase by always putting their customers first.

The launch program also informs us about the fact that a driver partner’s heroic act can come in various forms, like going extra miles to ensure that the customer reaches the intended destination to sometimes returning a wallet or a phone that they may have left behind to the instances of showing empathy and compassion towards injured animals on the road.

Commenting on the program Ola chief sales and marketing officer Arun Srinivas said, “Ola is focused on providing a platform that is equally convenient for its driver-partners as well as its customers. More often than not, the contributions of driver-partners go unnoticed. We find thousands of instances around us of courage, compassion, and empathy from our service providers. Heroes of Ola is one such platform to bring these inspiring experiences to the forefront.”

“The ‘Heroes of Ola’ platform aims to showcase and appreciate the efforts of Ola’s driver-partners who ensure that customers have a delightful experience, even if it means going beyond their call of duty. These experiences can serve as an inspiration to fellow driver-partners as well as every one of us in whatever we do,” he added.

Ola’s customers can use #HeroesofOla to share their stories on the company’s social media platforms like Instagram, Facebook, and Twitter. They can post their views through their in-app feedback section as well.

The Heroes of Ola film can be viewed here -