MUMBAI: Hero MotoCorp, the national supporter of the FIFA U-17 World Cup, has kicked off its campaign with a TVC and digital engagement.

The TVC titled “#PLAYINSPIRE” has been conceptualised by Law & Kenneth Saatchi & Saatchi creative team and produced by Elements. It revolves around the fascination of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy that has the nation hooked.

With India playing in a FIFA World Cup for any age-group for the first time, it’s a historic moment for the country and a great motivator for budding footballers who can now dare to dream.

Law & Kenneth Saatchi & Saatchi senior VP Debarjyo Nandi said about the film, “It’s rare to find work and something you love come together. So, this one was special for me personally. It was also a revelation to discover the amazing football talent that exists out there. Thanks to Hero being true to their cause for football, this amazing talent pool came together for this film. It was an absolute joy to work with people who are also as passionate about football.”