Mumbai: In celebration of Raksha Bandhan 2024, Bengaluru-based packaged foods company GO DESi has unveiled its “Siblings in Every Universe” campaign, a creative initiative that captures the essence of siblinghood across various worlds. Since 2018, GO DESi has been crafting special Rakhi gift boxes, each year introducing a fresh and innovative design that encapsulates the spirit of the festival, allowing customers to relive sweet and memorable moments.
GO DESi founder Vinay Kothari said, “Preparation for the Rakhi gift boxes begin at least three months before the festival, with designers immersing themselves in the cultural significance of Raksha Bandhan. The themes are meticulously crafted to resonate with Gen Z and Alpha audiences, ensuring they are relevant and engaging. The concept is brought to life through a carefully curated mood board, detailing elements such as fonts, illustration styles, and icons, all of which contribute to the overall theme. This year, the campaign also features engaging GIFs that showcase the boxes in a vibrant and dynamic way.”
The contents of the box are updated every single year, offering a mix of popular items like DESi POPz and exciting new additions like a Kaju Katli Bar or a Fridge Magnet. GO DESi's Rakhi gift boxes stand out for their quality and uniqueness, with new designs introduced each year to avoid repetition. Unlike others in the market that reuse the same box for different occasions, GO DESi ensures each box is specifically crafted for Rakhi, with a focus on originality and meticulous attention to detail. These boxes are hand-packed with care in small batches, with inventory procured well in advance.
The GO DESi Rakhi Gift Boxes are available on Amazon, Zepto, and Blinkit, making it easy for everyone to find the perfect gift for their siblings this Raksha Bandhan.
