MUMBAI: Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a new campaign with print, outdoor, digital and TVC ads. Conceptualised by The Glitch, the ad highlights a day in the life of a Haptik user.

Haptik co-founder & CEO Aakrit Vaish says, “I believe a great video is critical to the success of a consumer internet product marketing campaign. The Glitch team has lived up to our high expectations as a true video first agency."

The Glitch creative director Petal Gangurde said, “To build the Haptik brand story we chose young, vibrant, urban style cues that demonstrate the fundamentals of technology-driven, efficiency-focused service excellence, while indulging the cool quotient. Therefore, brand communication drives home the role Haptik plays in our lives – Haptik is the intelligent, intuitive assistant you have always dreamt of – the kind that works round-the-clock; simplifies your life and always has your back."

An assembly line of part-human, part-robot assistants, robed in slick suits, choreographed to perfection to an upbeat tune, which mirrors the exceptional customer experience offered by Haptik through swiftness of service, in order to turn every new user into a loyalist.